SEARCH
Mamma.com is a "smart" meta-search engine - every time you type in a query Mamma simultaneously searches a variety of engines, directories, and deep content sites, properly formats the words and syntax for each, compiles their results in a virtual database, eliminates duplicates, and displays them in a uniform manner according to relevance. It's like using multiple search engines, all at the same time.

Created in 1996 as a master's thesis, Mamma.com helped to introduce meta-search to the Internet as one of the first of its kind. Due to its quality results, and the benefits of meta-search, Mamma grew rapidly through word of mouth, and quickly became an established presence on the Internet. Mamma.com's ability to gather the best results available from top Internet sources and to procure an impressive array of advertisers during the Internet boom of the late 1990s caught the interest of many potential investors. In late 1999 Intasys Corporation (Nasdaq: INTA) invested in a 69% stake of the company and in July 2001 bought the remaining shares and now fully owns Mamma.com.

ADVERTISING
Following the expansion of Mamma.com's banner distribution network via the purchase of the focusIN Specialty Web Network, Mamma.com has increased its emphasis on uniting the marketplace that exists between its search audience and advertiser network.

Now Mamma.com not only provides comprehensive meta-search results, it also has its own proprietary search and banner distribution network with a combined 43 million uniques per month. Coupled with this is Mamma.com's advertising solution suite of products, including a pay-per-click solution (PPC), text links, email strategies, banners and contextual based advertising. All solutions can be targeted to specific markets and targeted by geographic IP address. Building on this strong base of products and technology, Mamma.com is able to unite its users with its advertisers in a very relevant and valued manner. This form of targeted advertising provides searchers with the information they are requesting and advertisers with qualified leads.